GCB Academy Marketing & Social Media Courses

To provide learners with a solid foundation in digital marketing principles, tools, and strategic thinking, preparing them to design and execute effective marketing campaigns across digital platforms.

Module 1: Introduction to Digital Marketing

• Evolution of marketing in the digital age
• Key concepts: inbound vs outbound marketing
• Overview of digital channels

Module 2: Consumer Behaviour in the Digital Era

• Understanding digital consumer journeys
• Data-driven personas and segmentation
• Behavioral targeting

Module 3: Content Marketing Strategy

• Storytelling and brand voice
• Content formats and distribution channels
• SEO fundamentals for content

Module 4: Email Marketing & Automation

• Building email lists ethically
• Crafting high-conversion email campaigns
• Marketing automation tools (e.g., Mailchimp, HubSpot)

Module 5: Search Engine Marketing (SEM)

• Google Ads fundamentals
• Keyword research and bidding strategies
• Performance tracking and optimization

Module 6: Analytics & Performance Measurement

• Google Analytics and GA4
• KPIs and ROI in digital marketing
• A/B testing and conversion rate optimization

Module 7: Marketing Strategy & Planning

• Integrated campaign planning
• Budgeting and resource allocation
• Case studies and campaign audits

To train learners in the art and science of social media marketing, including platform-specific strategies, content creation, paid advertising, and community management.

Module 1: Social Media Landscape

• Overview of major platforms (Meta, Instagram, TikTok, LinkedIn, X, YouTube, Pinterest)
• Trends and platform demographics
• Organic vs paid strategies

Module 2: Social Media Strategy Development

• Setting goals and KPIs
• Audience research and platform selection
• Brand consistency across channels

Module 3: Content Creation & Scheduling

• Visual storytelling and video marketing
• Tools for design and scheduling (Canva, Buffer, Later)
• Content calendars and campaign planning

Module 4: Influencer & Community Marketing

• Identifying and working with influencers
• Building and nurturing online communities
• UGC and brand advocacy

Module 5: Paid Social Advertising

• Meta Ads Manager deep dive
• TikTok Ads, LinkedIn Ads, and YouTube Ads
• Targeting, retargeting, and lookalike audiences

Module 6: Social Media Analytics

• Platform-specific analytics tools
• Engagement metrics and sentiment analysis
• Reporting and optimization

Module 7: Crisis Management & Ethics

• Handling negative feedback and PR crises
• Ethical considerations in social media
• Transparency and authenticity